#lajoiesurmesure

This year’s Summer Sale is live! Shop selected summer favourites with 30–50% off. Find everything from t-shirts, hoodies and dresses to shorts, swimwear, outdoor pants and accessories for all your... Read more...

Découvrez le VTT avec Freeride Freida

Vous envisagez d'essayer le VTT ? Bonne nouvelle, vous n'avez pas besoin d'être intrépide, super en forme ou de connaître tous les termes techniques. Tout le monde doit commencer quelque... Read more...

Entre montagnes et océan

Rencontrez Kirsten – photographe, surfeuse, snowboardeuse et passionnée de plein air. Vivant quelque part entre les sommets des montagnes et les vagues salées, elle a construit sa vie autour de... Read more...

Felicia Johnson : À la poursuite des vagues nordiques

Salut Felicia ! Quiconque suit Eivy depuis un certain temps a probablement déjà croisé tes photos. On a l’impression de te voir souvent quelque part le long de la côte... Read more...

Surfbretteuses

Salut Sofia ! Tu es la femme derrière @surfbrudar (ce qui signifie en gros « nanas de surf » en suédois). Quelle est l'idée derrière ce projet, et quand as-tu réalisé... Read more...

PACKING TIPS FOR SUMMER

Summer adventures are calling, and many of us are right in the middle of writing packing lists, so we don’t end up turning around three times before finally hitting the... Read more...

LIVE NOW

Remember when we brought our multiFUNctional game to the beach? You asked for it – so this year, it’s back.Reversible 2-in-1 swimwear, the fast-drying super lightweight Packable Travel Towel that... Read more...

RUNNING WITH GABRIELLE NELSON

You snowboard a lot in the winter — do you feel like running in the summer helps keep you in shape for the next season? Or what motivates you to... Read more...

SIZE GUIDE

Here’s how the Oversized Outdoor Pants sit across sizes. The model usually wears a size S in our base layers, and here she’s wearing all sizes of the pants to... Read more...

Sports d'été

Trying every sport under the sun this summer? One week it’s biking, the next it's trail running, and somehow there's an outdoor bouldering session in the mix too. But keeping... Read more...

Four women, one sailboat

Hi Val! Last year you went on a pretty thrilling adventure — you and three other girls set out on a sailboat into the Arctic in search of snow, and... Read more...

EIVY PRODUCTION TRIP 2026

We landed in Munich and took production on the road through Arlberg in Austria, Zug in Switzerland and Annecy in France. Long shoot days, early mornings, chasing the right spots... Read more...

TECHLIGHT FLEECE

Layering is essential when heading out touring on skis, snowshoes or a splitboard. As spring approaches and the weather becomes more unpredictable, having adaptable layers makes all the difference. To... Read more...

OLYMPICS 2026

Hi Sabrina! So great to catch up again! Most know you from your World Cup and Olympic runs in halfpipe and freeski — how does it feel heading into another... Read more...

Layer Guide

For slushy, snowy, warm, or cold adventures, layering is key. Your first layer should sit close to the body and manage moisture to keep you dry, warm and comfortable all... Read more...

SPL NEVERLAND 2026

Hey Sohvi & Anna! SPL Neverland is coming up in LAAX on March 14th — for those who haven’t been before, what’s the idea behind Neverland, and how did it... Read more...

LEVEL UP

Meet Sand — our limited edition addition to the Outdoor lineup. The Oversized Outdoor Pants and Utility Windbreaker Vest just arrived in the perfect beige shade, designed for movement and... Read more...

BUCKET CLIPS 4

Bucket Clips 4 just wrapped its world tour – a raw, DIY, FLINTA-powered project that’s been around the globe and back – now gearing up for its worldwide online drop... Read more...

LAYER UP YOUR OUTDOOR WARDROBE

Our Outdoor Collection was made for versatility — designed to move with you and adapt to every season. With wind-resistant, quick-drying materials and functional details like adjustable fits and practical... Read more...

FLEECE GUIDE 25/26

All our fleece styles are made from 100% recycled fabrics — multiFUNctional, long-lasting, and better for the planet. Designed to keep you comfortable from chilly summer nights walks to midwinter... Read more...

NEW YEAR, NEW ADVENTURES

Here’s to starting 2026 with more time outside and more days that actually feel good. Cold weather doesn’t have to slow you down, with the right layers, you can stay... Read more...

HI VILDIS EDWINSDOTTIR!

Hey Vildis! So good to catch up again. Last season looked insane — you’ve been absolutely charging it! How did it all feel looking back on your season?Hii! Thank you!... Read more...

2-IN-1 ACCESSORIES

Designed for versatility, from mountain missions to everyday wear, these pieces adapt in seconds to how you wear them. The Foldable Knit Balaclava transforms into a solid beanie with a... Read more...

LOOSE FIT MERINO WOOL TOP

Meet the newcomer: our first ever collarless merino wool top. Boxy shape, straight cut, long sleeves with thumbholes. Choose the ribbed MX-inspired version for a sporty look, or our signature... Read more...

EIVY X GRLSHRED

For those who don’t know, who’s behind GRLDSHRED and how did the crew come together?Grlshred’s story began humbly in an 18-square-meter apartment in Grünerløkka, Oslo, when Ane Gyllstrøm discovered snowboarding... Read more...

EMELIE X KIRUNA

Hey Emelie! A trained Eivy eye will probably recognize you from our social channels — you’ve been part of several of our photoshoots up north in Sweden, and you’ve also... Read more...

HEY KAJSA SANDE!

Scrolling through your Insta feed feels like stepping into a soft, sun-kissed dream. You and your girlfriend Lisa always seem to find the most magical corners of the world. Where... Read more...

SUMMER COLLECTION LIVE

We're finally back with our multiFUNctional activewear for all your summer adventures. From running to cycling, hiking, yoga, the gym, travel, the beach or just chilling. One set of Venture... Read more...

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